AUSTIN, Texas – July 23, 2008 – Diverge Communications, a digital public relations firm that helps companies enhance their online reputation and engage customers through digital media, today announced that Boundless Network, a leader in the promotional products industry, has selected the firm to guide its social media strategy.
Boundless Network, an Austin Ventures-funded company, has taken advantage of unique proprietary technology and professional sales organization to transform the branded product market. Boundless leads the industry in effectively using technology to connect buyers within organizations to drive down the cost of branded products for customers by as much as 40 percent. Boundless Network also offers is employees and sales professionals strong training and professional development opportunities.
“We’re in the business of providing solutions that help companies control their brand, maximize their marketing dollars and deliver the right message to the right audience,” said Boundless Network CEO, Jason Black. “Diverge has demonstrated the capabilities that will enable us to spread our message and capitalize on digital media opportunities that will further expand our customer base. Additionally, the firm’s online strengths nicely compliment our professional sales training strategy.”
Boundless Network’s innovative use of technology and wide range of professional development offerings provide numerous opportunities for promotion, through both online and offline channels. Diverge will continue to identify key social media tactics that Boundless can take advantage of, including the company’s already-created blog, RSS feeds, social tagging and third-party community functionality such as YouTube videos.
Diverge has already created a video series featuring Black discussing Boundless Network’s fast growth and strategies that sales professionals can use to become high-volume producers in today’s competitive advertising specialty market. To view the series, visit http://www.youtube.com/boundlessnetwork.
“Boundless Network provides its sales professionals with the technology, and the professional development and support to take their business, and the entire promotional products industry, to the next level. We are eager to also provide cutting-edge digital communication technologies to help Boundless Network spread its message in a cost-effective, targeted manner,” said Thomas Terry, Diverge Principle.
About Boundless Network
Venture-backed Boundless Network is transforming the $20 billion promotional marketing industry through a highly trained, professional sales organization and proprietary technology that empower companies to deliver value and measurable ROI for custom branded products. Our patent-pending technology platform connects buyers across organizations to create efficiencies of scale and reduce the cost of branded products by as much as 40 percent. Boundless Network’s award-winning professional development and training opportunities help the company to attract the top one percent of sales professionals, and retain 95 percent if its employees. Headquartered in Austin, Texas, Boundless Network is one of the fastest growing companies in the promotional marketing industry with 80 sales professionals and more than 60 employees in 13 sales offices across the U.S. To learn more about Boundless Network, visit www.boundlessnetwork.com
About Diverge
Diverge Communications is a public relations firm that offers its clients digital media capabilities to create visibility, engage customers and manage their reputations in an online forum. Diverge is able to measure and provide campaign results immediately, enabling its customers to refine and enhance their marketing programs. The Diverge goal is help companies interactively converse with customers to learn quickly and efficiently about their demands. For more information, visit divergecom.com.
